Building an optimized website to capitalize on your niche using the targeted keywords you will select from your research for your home travel business will give your social media marketing a solid foundation.  Google will not rank your company provided affiliate site.  There are thousands of these affiliate sites and Google needs to provide quality search results for its users.  If their search result pages or SERPs were full of affiliate sites no one would use the service, and Google would be out of business.

Blogs in particular have become a popular choice for marketers because of their extreme ease of use, ease in maintaining, and ease in updating. Not to mention that the structure of a blog is generally by nature, search engine friendly.  This can be fun!  Watch the video..

There are many ways to create a successful blog, and the one you choose should reflect an understanding of your target market.   Your first concern is to create a blog that’s visually or aesthetically sound. A visually sound blog, other than just looking pretty, is arranged in a way that maximizes all the content you create, by maintaining your readers attention, and drawing the most attention to your product or business.

There are a couple of ways you want to do this:

1. Choose a blog theme with a predominantly white background and with black text. Simple advice, but often ignored. Black on white is the easiest for the eyes to read. Other color schemes can quickly tire the eyes and make it hard to maintain concentration.

2. Choose a clean and neat theme. You don’t want too much going on. It should be very clear where your content is located, very clear where your sidebar and navigation is located, where your other categories can be viewed and so forth. If a reader comes from a search engine, they should know exactly where they have to click to get the information they want.